Category Archives: Charity Marketing

What drives giving to charity?

The drivers of giving – solicitation and awareness of ‘need’ There has been lots of studies over the years on exactly why people give money or time to charities, but I wanted to take a look at some of the main drivers of giving – because if we don’t understand these drivers how as marketers […]

What do you mean by ‘strategy’ – Part 1

The strategy development process means many different things, what does it mean to you? As senior leaders within our organisations we are all challenged to be strategic in our thinking, and we have explored the meaning of strategy in another post. So if we have a better understanding of strategy as a concept how do […]