What is a data strategy?

What is a Data Strategy?

A data strategy at its basic level reflects all the ways you capture, store, manage and use information, but why am I interested?  Well my area of interest is making strategic business decisions from analytics and insight – without accurate, consistent, and meaningful data we can not deliver actionable insight.


Shaun Williams

I am Head of Data & Insight for a major UK Charity having worked in the non-profit sector for nearly twenty years. I have a real interest in marketing strategy, innovation, data analysis, customer insight, and behavioural science.

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