Monthly Archives: March, 2013

What is the Analytics Process?

Analytics – the path from data to strategy When I was thinking about creating this blog I wanted to think of a set of guiding principles that would guide the topics that I explore, and I think the blog strap line “Turning data into knowledge, knowledge into insight, insight into strategy” goes some way to […]

What drives giving to charity?

The drivers of giving – solicitation and awareness of ‘need’ There has been lots of studies over the years on exactly why people give money or time to charities, but I wanted to take a look at some of the main drivers of giving – because if we don’t understand these drivers how as marketers […]

ICO Data Protection Officers Conference 2013

I had a very interesting day today at the Information Commissioners annual conference for Data Protection officers. Over 800 DPO’s attended at the Manchester Central Conference Centre (with 300 on the waiting list). The day consisted of some key note speeches in the main auditorium  and some very interesting breakout sessions – particularly around the implications of the forthcoming […]

Introduction to customer insights

What are customer insights? Henry Ford is often quoted as saying, “If I’d asked people what they wanted, they would have said faster horses.” In the early 1900s, customers knew they wanted something safer, cleaner, sturdier—and of course, faster—than their horse-drawn carriages. These were customers’ unmet needs but, if asked directly, customers could not possibly have […]